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5 Branding and Rebranding Lessons Learned by the Big Brands
This is a guest post by Steve Blue. Lesson 1: Don’t fix what’s not broken Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” The...
View Article10 Most Important Marketing Tech Innovations for 2014
This guest post is written by Dean Olsen. While the first quarter of 2014 is nearly finished, there are still many possibilities for new technology to change the lives of everyone overnight. While the...
View ArticleStop Chumming Your Social Media Fans And Start Spearing Them
I was watching one of those “monster hunting” shows where they never catch the monster but we all watch anyway because we convince ourselves that maybe Big Foot, The lochness Monster or that chupa lupa...
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How to Find the Best Video Production Company or Agency
The first step in selecting a video production company is deciding what videos you need and how you’ll use them toward your marketing goals. The second, is deciding between a production company and an...
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How to Make a Viral Video Go Viral
The best thing about online video is that it gets ATTENTION, builds AWARENESS, INTEREST, and drives ACTION. Action is the part we’re after. That’s where people buy your stuff. Strip away the glitz,...
View ArticleShould You Hype Your Startup Pre-launch by Marketing Now?
New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same? Unless there’s a...
View Article5 Things Startups Think About Themselves That Are Wrong
The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit. I talk with...
View ArticleIf You Don’t See The Barriers in Front of You – You Can Walk Right Through Them
Right after I graduated from USC, my first job was to party like a rockstar, mostly to suppress the disbelief that I had actually just graduated from college. You see, three years earlier, I had...
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Is Your Video Marketing Strategy Smart or Stupid?
Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are...
View ArticleFailure To Launch! Is Your Startup Chicken S#!T or Procrastinating?
Too many startups are ready to launch and they don’t know it yet. Worse yet… they’re scared, but they HAVE to launch. Now. Startups need to launch. That simple. Nothing will ever be perfect. Go. Make...
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YouTube SEO – The Next Big Thing!
This Guest Post is written by Ryan Chester with AnnexCore.com. Are you concerned with the ranking of your videos and need to be sure that people will watch them and become your active follower, then...
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Social Video Marketing And Why You Need to be Reaping the Benefits
Video is no longer just an option for your brand; it’s a marketing tactic that’s here to stay. Social video marketing has gained popularity over recent years and is becoming a powerful tool for...
View Article5 Ways To Sell your New Product Via Video And Social Media
Everyone who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t...
View ArticleYouTube Advertising and How Brands Are F#@king It Up
Okay, so I wrote this post about 10 minutes ago, in a hurry… because I’m pissed. I run a prominent Los Angeles marketing agency / production company, I write lots of articles, I’m a “thought leader.”...
View ArticleWhy Social Media Is Like Asking Girls Out
Lots of marketing people with brands, businesses, organizations and startups wonder how to approach social media. Approach it like you’re asking out a girl or a guy with the short term objective of...
View Article5 Ways to Tell if Your New Product Will Sell or Suck
Everybody who launches a new product, from Proctor & Gamble to a couple of college grads who thought it up at a bar, is convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t...
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Video Series Production Tips For Brands and Startups
The perfect branded video series combines elements of entertainment and the same addictive qualities that keep people coming back to watch their favorite TV series. The trick is to plan out how you’ll...
View ArticleHow to Make a Social Media Update Checklist
I was in a McDonald’s one day when I saw the cleaning checklist on the back of the bathroom door. I thought, if the guy cleaning the bathroom needs a checklist to make sure he doesn’t forget to sweep...
View Article5 Things Video Game Execs Need To Know About Marketing Games
I know, video game and app marketers are some of the hardest working people on the planet, and I no doubt have the HIGHEST respect for what they do at all hours of the night – and no I’m not talking...
View Article5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do
The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at...
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